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Research papers

Culture: Insight's third space

In global research, the notion of 'culture' often extends no further than 'understanding the quirks of a local market'. Yet it can be an inspiring and effective tool for developing brand strategy and innovation, especially when combined with more...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Andy Dexter, Leanne Tomasevic, Julie Curphey
Company: Truth
November 13, 2011
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Citation

Dexter, Tomasevic and Curphey (2011a, November 13). Culture: Insight's third space. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/culture-insight-s-third-space